Home | Business | Marketing
In your affiliate marketing, when you are creating a sales copy for an affiliate product, web visitors first skim a sales letter. During such skimming, if they come across a few attention grabbing items, then they may stop skimming and start reading the sales letter. Long sales letters are known to have a better conversion so do not try to have a short sales letter. In a long sales letter, you have the flexibility to explain the benefits and features in a highly structured and detailed manner to ensure that a visitor is influenced and gets the "Purchase" mood. Even with a long sales letter, you can grab the attention of browsers. You may utilize the following ways to capture the attention of most of the people who simply browse: 1. First impression is a lasting impression You have to create a professional looking ad copy. The reader must feel compelled to read your sales letter and he should be drawn like a magnet towards your sales letter. A heading which contains a misspelling can turn off a potential customer. If you are not taking care about details then the person may not be inclined to buy from you. What should your customer expect from your products, or even your support to the product later on? 2. Headlines and Sub-headlines Use catchy headings and sub-headings to easily grab your visitors' attention. Talk a bunch on the features and benefits of your product. Create a sub-heading on each feature. Making your headings and sub-headings interesting is another way to coax your readers to read further. 3. Graphics and Pictures Use pictures or graphics that highlight your product or service. Also use pictures or graphics to show bonuses. They will make your product stand out to your visitors. Pictures and graphics also easily attract one's eye and make her linger on the graphic object. 4. Fast loading of Graphics Be sure your graphics load fast and the links are working correctly. People don't want to wait. This is true especially if your graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture. 5. Short sentences It is better to use short sentences or sentence fragments. It will be easier to read and understand short sentences than long ones. The visitor will get dissuaded by very lengthy sentences and may hesitate to proceed further as he will realise the degree of difficulty in reading your sales letter. 6. Text Font and color You should highlight important words and phrases in your sales letter. Use italics, bold, color and underlining for such highlighting. But, ensure that such highlighting are used sparingly. Using too much highlighting may make the readers feel that you are frantic and will turn away potential buyers. Use highlighting near the area where you want your visitors to concentrate more. You may want them to read the various highlights of your product. 7. Highlight Product Benefits Pick the three most trust worthy and notable advantages of your product and repeat them in various parts of your sales letter. At the same time, please ensure that you do not overdo the repeating as it will become monotonous and boring. Such controlled highlighting will help your visitors easily remember these benefits. Use good grammar and rewrite the sentences, so it won't appear that you just copied and pasted them in your ad copy. 8. Bulleted Features List Use bullets to list the qualities and advantages of your product. Visitors will want to read more if your list is bulleted. 9. Postscript Use a postscript (P.S. and P.P.S.) at the end. This is some of the most read sections of a sales letter. You may repeat the strong point of your product, remind the bonuses included, or emphasize the urgency for the prospect to take action. 10. Buy Button Placement when a long sales letter is written, always provide Buy buttons at different locations of the sales copy. If your prospect had been convinced to buy early on, ensure that you provide them with the opportunity to do so. It is better to capitalize on the prospect's Buy mood immediately without giving a chance for him to change his mind later on. With lot of eye-catching phrases and other techniques discussed above, you can really make a visitor take notice of your sales letter and make him / her stay and read the sales letter long enough to get convinced enough to buy your product.
Article Source: http://www.philvault.com
Create Attention Grabbing Tips To Succeed. Browse Rajagopalan's commentary on Attention Grabbing Phrases to get a huge list of attention grabbing words and phrases.
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
