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A lot of web publishers think the fastest way for them to obtain a good PageRank or PR ranking is to entice websites with higher PageRank to link to them. The notion is that if a page with a higher PageRank gives a link, its PR will be passed on. Although this is true in theory, the actual process is much more involved. The reality is that Google's algorithm for determining PageRank only allows pages to pass along their own PageRank number divided by the number of outbound links it has on that particular page. This means that the PageRank that "rubs off" might not be all that it's cracked up to be. What this means is that a site with a PR ranking of 6 won't necessarily pass along that entire 6 to a site. Say, for example, this site already has a single link on it and yours makes number 2, the ranking unit you enjoy is actually a 3. Adding to the quandary is the fact that the 6 is very likely only given to the home page, not the page where the links are. This is the page that will dictate the PageRank potential passed along. Since a lot of higher PageRank sites also happen to have a lot of outbound links, the truth of the matter is these are not always the best places to turn for reciprocation. One of the better strategies is to target sites that are up-and-coming that have modest PR ratings. This might seem like an odd way to go, but it makes sense. As long as the sites are reputable, but have lower rankings just because of their relative newness, they can pay off in the long run. A host of reasons exist as to why these lower PR sites can pay off. The biggest lies in the fact it is generally much easier to get these sites to put up links. Plus, when they do, they are often willing to use keywords in the links themselves. Also, there are more inclined to put links on their front page. Another advantage to these sites that they probably don't already have a bunch of outbound links. The appeal of these reasons is strong, but the most compelling is the potential these sites offer. If high quality sites are chosen, they can grow in PR ranking and your site can grow along with them. When selecting sites to target, avoid those that have a PageRank bar that's white or gray. This is an indication that the site has no ranking whatsoever or that is has been banned. Gray sites can actually have a negative impact. If you're still scratching your head about the value of lower ranked sites, just do the math. A link from a page that's ranked at PR 4 and only has two outbound links will give you a PR boost of 2. A page that's PageRank is 8 with 16 outbound links will only give you a PR boost of .5. Which makes more sense? Obviously, it's better to target the lower PR site in this example.
Article Source: http://www.philvault.com
About the author: Jeff Alderson develops PPC and SEO software. He is an expert on boosting traffic and sales. Jeff suggests building a profitable keyword list using his Ad Word Analyzer program to increase website revenue. Don't reprint the same version as everyone else. Get your own unique content seo article here.
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