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Promotional products & promotional Items
Marketing is no longer restricted to advertising in print and digital media. Marketing firms are constantly working to find newer ways of advertising products; marketing professionals too are encouraged to think ‘out of the box’. Promotional items like pens, t-shirts and CDs are fast becoming a cost effective way to increase market penetration of products without using conspicuous advertising techniques. Compared to traditional advertising media, promotional items are more effective and also leave a lasting impression on the target audience. People have a tendency of ‘switching off’ when they encounter advertising on the television, and print media is fast loosing its appeal.
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