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Kenrick Cleveland's Articles

  • An Exercise In Rapport: Trying On Someone Else's Skin
    We've all heard the saying, you can't know a person until you've walked a mile in their shoes. This technique is a figurative expression of that saying. It is about how to gain rapport by putting ourselves inside the person we're trying to persuade. Harper Lee wrote in To Kill a Mockingbird, "You never really understand a person until you consider things from his point of view...until you climb into his skin and walk around in it."
  • On Being Receptive To Our Prospect's Energy
    On occasion, I like to bring up ideas, exercises and concepts that some would consider to be a little woo woo, esoteric, or downright crazy. When I do this, I simply ask for your indulgence and suggest that even if something is unusual, it has potential to work wonders and give value.
  • Self Motivation With Your Other-Than-Conscious Mind
    "It is as if evolution has built a safety device in our nervous system that allows us to experience full happiness only when we are living at 100% - when we are fully using the physical and mental equipment we have been given." ~Mihaly Csikszentmihalyi
  • Framing Taboos
    Let's see if this stirs you up. It's a stretch, and a pretty volatile subject. But maybe, just maybe, I'm trying to stir us all up.
  • Need: Persuading Prospects Based On Their Deep Values
    "Nothing has more strength than dire necessity." ~ Euripides
  • Taking It Down A Notch: The Power of Simplicity in Persuasion
    "Go confidently in the direction of your dreams! Live the life you've imagined. As you simplify your life, the laws of the universe will be simpler."-Henry David Thoreau


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