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Kenrick Cleveland's Articles in Business

  • An Exercise In Rapport: Trying On Someone Else's Skin
    We've all heard the saying, you can't know a person until you've walked a mile in their shoes. This technique is a figurative expression of that saying. It is about how to gain rapport by putting ourselves inside the person we're trying to persuade. Harper Lee wrote in To Kill a Mockingbird, "You never really understand a person until you consider things from his point of view...until you climb into his skin and walk around in it."
  • On Being Receptive To Our Prospect's Energy
    On occasion, I like to bring up ideas, exercises and concepts that some would consider to be a little woo woo, esoteric, or downright crazy. When I do this, I simply ask for your indulgence and suggest that even if something is unusual, it has potential to work wonders and give value.


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